#Irvine screenx regal movie#
Whenever the movie ventures into the Meg’s stomping grounds, the screen widens to include the two sidewalls thanks to the ScreenX technology owned by the Seoul-based CJ Group, which separated from Samsung in the 1990s and now has multiple businesses in the food, food-service, media, entertainment, home-shopping, pharmaceutical, biotechnological and logistics industries. Among them is a 75-foot-long prehistoric Megalodon shark-or “The Meg.” The popcorn movie’s conceit is a cloudy area exists in the ocean off the Far East that oceanographers assume is the sea’s floor but is actually a layer that, once penetrated, leads to an even deeper underwater world filled with unknown creatures. I found ScreenX effective during a special media preview of The Meg at the Spectrum. Has a movie’s story ever swallowed you up? The idea behind ScreenX is to make that feeling even more literal, creating an immersive viewing experience that has the moviegoer seemingly dropped into the action.
16 showing of The Meg, Regal’s Edwards Irvine Spectrum 21 became the fifth American moviehouse to host ScreenX, a technology developed by the largest multiplex cinema chain in South Korea to project films not only onto traditional big screens, but also the walls next to them. The summer blockbuster The Meg continues a string of recent movies that are joint American and Chinese productions, but the Asian influence extends beyond what is onscreen to the actual screen itself.
Theater and film still photos courtesy of ScreenX and Warner Bros.
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